Creative T-shirt project to benefit
(Excerpts from an article in The Chronicle News by News Editor Eric John Monson)
Creative people may “retire,” but we’re certainly learning that they don’t stop creating. One of many new businesses in town is still being called “a project” rather than a business, but creator Paula Manini is pretty darn “busy” getting this concept running at a profitable level. The name: Earth-Hum-Animal. The product: T-shirts and words that help protect the earth and humans and animals. “It all started years and years ago, when like many people I was dreaming about what I would do after winning the lottery,” explains Manini while sitting in the office of Terra Firma, Trinidad’s Recyling Center and Manini’s first partner. “I thought with at least some of the winnings I would start a foundation to support my favorite charities which have to do with the earth and the environment, and also my two loves: animals and language…. I was talking to a friend about this and they said, ‘that’s a good concept; don’t wait until you win the lottery.’” Choosing t-shirts as the canvas for her wordplay, Paula ventured into design, trademarking and the textile and garment industries.
Profits will go to local non-profit organizations, and Kelli VanMatre, owner of Terra Firma is solidly onboard. “The bottom line is that we’re all connected by earth and that really is true. When I look at the concept of ‘Earth-Hum-Animals,’ I think it simplifies what we are all doing on earth and what the commonalities are. Paula’s concept is simple yet impactful, and we’re doing things in small batches.”